Privacy Policy
Last update: 24.03.2026
We (also referred to as "We", "Us" or "Our") are committed to protecting your Personal Data and your privacy.
This Privacy Policy is intended to inform you about how we collect and store the information you provide through the website Mercia Gaincroft (the "Website").
These principles will be upheld:
To be transparent about how we collect and process your personal information:
We want you to be able to make informed choices about the use and processing of Personal Data. That is why we have created our website. To do this, we use different methods and procedures to provide you with relevant information about the use of Personal Data.
If we believe you need specific details, we will provide that information at the appropriate date and time.
We are happy to answer any questions you may have and to provide any clarifications you require in relation to any limitations imposed by law. You can reach us by email at the address below: info@mercia-gaincroft.com
Personal Data will be used only for the purposes specified in the Policy.
Personal Data may be processed by Us for various purposes, including providing you with the website and connecting you with third-party trading platforms (the 'Services'), improving the site, protecting our rights and interests, supporting the maintenance and delivery of the Services, complying with regulatory or legal obligations, and carrying out administrative and business activities to support the delivery and use of the Services.
Personal Data are also processed by us to better understand your preferences and needs.
To use key tools to protect your rights regarding Personal Data:
To enable you to exercise your rights, we have dedicated substantial resources. Contact Us at any time to request Personal Data relating to your personal data. We will amend or delete it, stop using it for specific or general purposes, and transfer the information to you or to an external party. We will be able to accommodate your requests.
Protect your Personal Data:
While we cannot guarantee the complete security of your Personal Data, we can assure you that we will continue to use a range of methods and techniques to help protect your Personal Data.
Our Privacy and Security Policy is comprehensive.
1. The Scope?
This policy describes the types of Personal Data the Company collects about natural persons and how it processes, shares with third parties, secures, and otherwise handles that data.
This Policy relates to information concerning an identified or identifiable natural person. An identifiable natural person can be defined as someone who can be identified directly or through a combination of additional information we have or are able to access.
The Policy defines "processing" as a process involving the use or collection of Personal Data. It includes the management, structuring, and storage of Personal Data.
Our services are intended for general audiences and are not designed for use by anyone under the age of 18. We do not knowingly seek or collect information from any person younger than 18 years old We do not knowingly permit such persons to use our services. We will erase any information we discover about children as quickly as we can if we become aware of it.
2. What Personal Data Do We Hold About You?
If you use the service and channels, or visit our website, we collect Personal Data. We may ask for your Personal Data in certain circumstances. In other cases, we collect your Personal Data by monitoring and analysing the use of our Services or service channels, or by receiving your information from our third-party partners.
3. There is no obligation to disclose personal information to the company or the consequences.
However, you are not obliged to provide Us with any personal Data. In certain circumstances, however, you may not need to supply Us with any Personal Data. This could prevent Us from providing the Services or prevent users from accessing the website.
4. What kind of Personal Data are We able to collect? When you visit our website, we will collect the following personal information:
This includes information about your online activity log, traffic data (including IP address, the date of access, the time of access and the date of access), the language used, software crash logs, the type of browser used, as well as information about the device you used. The information collected is not private information and cannot be used to identify you.
Personal Data We receive from you: any personal data you choose to provide to Us when you connect with a third-party online trading platform through Us.
Personal information you provide directly to third-party platforms to facilitate trade: this information includes your full name, address, phone number and email address.
5. The legal basis and reasons for processing personal data
Your Personal Data is processed by the company for the purposes set out in this section, and in line with the legal basis applicable to it.
Without a legal basis, the Company is unable to use Personal Data relating to you. The legal grounds on which the Company is able to process Personal Data relating to you:
- You have consented to the processing of your Personal Data for one or more reasons. This applies when you submit personal information via the Website so that we can transfer it to a third-party trading platform.
- The Company or a third party may require processing to pursue their legitimate interests. For example, this may be necessary to improve Our Services or defend legal claims.
- Processing must comply with a legal obligation.
Contact us by email for more details about the processing required to protect legitimate interests.
Below is a list of reasons and legal bases for which we may use the information you provide to us. Personal Data.
Scope
Legal Basis
To provide your personal information to third parties at your request in order to gain access to digital trading
If you request this, We may ask you for Personal Data to pass on to third-party companies.
You have consented to the processing of your Personal Data for one or more purposes.
2. To respond to your requests, questions or concerns
Personal Data is required to help answer any questions you may have about the Services.
The legitimate interests of the Company or those of a third party need to be processed.
3. To meet any legal, administrative or judicial obligation, Personal Data is processed to comply with legal requirements.
To comply with legal obligations, processing is required.
4. To improve Our Services, Personal
Data may be used by us to enhance Our Services. This includes, among other things, any crash or malfunction reports that we collect in relation to the Services.
The Company’s legitimate interests or those of a third party need to be processed.
5. To prevent fraud and misuse of Our Services
The legitimate interests of the Company or those of a third party need to be processed.
6. To carry out and manage activities in line with the requirements of Our Services
These activities include back-office functions, business development, strategic decision-making, oversight mechanisms, etc.
The Company’s legitimate interests, or those of a third party, need to be processed.
7. To conduct analysis, such as statistical analysis
To make decisions on different matters, we use various analytical techniques (including statistical methods).
It is necessary to process the legitimate interests of the Company or those of a third party.
8. To protect our assets, rights and interests, as well as those of third parties, we have developed HTML0 to establish and defend legal claims
We may process Personal Data to protect our rights, interests and assets, or those of third parties, in accordance with any applicable laws, regulations or agreements and any conditions, terms or policies.
The legitimate interests of the Company or those of a third party need to be processed.
6. Transfer of Personal Data to Third Parties
The Company may also share Personal Data with third-party companies that provide services to us, such as hosting and storage providers, IP address information services, and user experience analysis.
You may also ask us to provide specific Personal Data relating to you to third-party trading platforms. In such cases, we will provide the Personal Data you have given to Us to those third-party trading platforms. The use of your Personal Data will be subject to their privacy policies. Your Personal Data may be shared with multiple trading platforms.
The Company may also share Personal Data with related entities or business partners. This may provide the Company with the resources it needs to enhance and improve the products and services it offers to its customers.
Where necessary to protect the rights of third parties or assets, the Company may disclose Personal Data to regulatory, local, or other official authorities.
We may also share Personal Data about you with potential investors, buyers, or lenders to the Company or any other company in the group in the event that such a transaction takes place (including the transfer or sale of assets belonging to the Company or any other company within the group) or as part of any merger, restructuring, consolidation, or bankruptcy of the Company or any other business within the group.
7. Cookies and third-party services
Third-party services, such as those providing advertisements on our website or analytics companies, may be used. These companies may also use cookies or other technology.
Cookies are small text files placed on your device each time you visit or access the website. Cookies are used to collect information about your preferences and browsing habits, to improve your user experience, remember your preferences, and customise the products and services you may enjoy. Cookies are also used for statistics and analytics.
Certain cookies we may use are session cookies. They are temporarily downloaded to your device and last for a short period of time until you close your browser. Other cookies are persistent. Persistent cookies remain on your device for a period of time after you close your browser. They are used to help the Website identify you as a returning user and enable users to return to the website.
Types of Cookies:
They may be used by us according to their purpose:
Cookie type
Cookies are essential
Scope
These cookies are essential to enable you to access the features you have requested and to navigate our website. Cookies are used to deliver the information, products and services you have asked us for.
They are necessary for your device to download and stream data. This allows you to move around the website, use its features, and return to pages you have previously visited.
Additional Information
Cookies collect Personal Data, such as your username, along with the date of your last login, to confirm that you are logged in to the site. They are deleted once you close your web browser (session Cookies).
Cookie type
Functionality Cookies
Scope
Cookies help us recognise you each time you visit our site and also save your preferences and settings.
Additional Information
Cookies collect Personal Data, including your username and the date of your last login, to confirm that you are logged in to the site. They are deleted when you close your web browser (session Cookies).
Cookie type
Cookies for performance
Scope
Cookies are used to collect statistical data on the site's performance and help improve it. They also allow Us to carry out analysis on our website.
Additional Information
Cookies store anonymous data that is not linked to any identifiable or identified natural person. They can be removed when you close your browser. Other cookies remain valid indefinitely.
Cookies are blocked or deleted
To block or delete cookies, you need to change your browser's settings. Below are links to guide you through the process for some of the most widely used browsers.
- Firefox
- Microsoft Edge
- Google Chrome
- Safari
However, please note that some or all of the Website's functions and features may not work as you expect if this happens.
ONLINE TRACKING NOTICE
This service does not currently support do-not-track signals.
8. The retention of personal data about You
The Company will retain Personal Data about you for as long as necessary to fulfil the purpose of processing Personal Data, as described in this Policy, or for longer periods as permitted by applicable law, regulations, policies, and orders.
We'll share your information with third-party trading platforms for a period of 12 months. If you agree, we will continue to share your data for a further 12 months.
We regularly review the Personal Data we retain to ensure it is no longer needed.
9. Transfers of personal information to a third country or an international organisation
Your personal information may be transferred to other countries (i.e. your personal data may be sent to a third country (i.e. an additional country other than the one in which you reside) or to international organisations. The Company takes all necessary steps to safeguard the Personal Data you provide and to ensure that data subjects are able to exercise their rights and access effective legal remedies.
These protections and safeguards are available to all those residing in the EEA (European Economic Area).
- Transfer to a third country or international organisation that the EU Commission has determined ensures adequate protection for Personal Data transferred to it in accordance with article 45(3) of Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016. (the "GDPR")
- The transfer is made pursuant to a legally binding, enforceable agreement between public entities or authorities under Article 46(2)(a).
- The transfer was carried out in line with standard data protection clauses adopted by the EU Commission under Article 46(2)(c) of the GDPR. The clauses adopted by the EU Commission are available at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
The Company can provide information on the security measures it uses to protect your Personal Data when it is transferred to third-party countries or international organisations. Please send an email to info@wealthwaydigital.uk
10. Personal Data Security
We have taken appropriate organisational and technical measures to safeguard Personal Data. This includes preventing the accidental or unlawful destruction, loss or alteration of Personal Data.
We cannot guarantee or warrant that the security of your Personal Data will be maintained without error. Nor can we be held accountable for any intangible, incidental or consequential damages arising from the use or disclosure of Personal Data. This includes, however, and is not limited to, any Personal Data disclosed due to transmission errors, unauthorised access by a third party or any other cause beyond our control.
In the event of legal obligations or other circumstances beyond our control, we may be required to provide Personal Data relating to you to third parties, such as public authorities. We cannot control the security provided for your Personal Data by third parties in these situations.
Personal Data cannot be transferred over the web in a completely safe way. The Company cannot ensure the security of Personal Data you transmit to Us through the internet.
11. Hyperlinks to third-party websites
Links to third-party sites and applications are provided on the website. These websites and applications are not under the Company's supervision. We are not responsible for the collection or processing of Personal Data by these websites or apps. This Policy does not apply to actions taken through such sites or apps.
When you visit any third-party website or app, We recommend that you read their privacy policies before deciding to access or use them. We also recommend that you provide them with any Personal Data.
12. Changes to this Policy
When you visit any third-party websites or apps, we recommend reading their privacy policies before deciding whether to access or use their apps. We also suggest that you provide any Personal Data to them.
13. Your rights in relation to your personal information
You are entitled to ask us to verify the accuracy of the Personal Data collected about you, to correct any errors, and to delete any Personal Data that is not required by Us. You may also restrict the types of processing of personal information.
If you are a resident of the EEA, please refer to this page:
These rights are available to you in relation to the information you provide concerning your Personal Data. You may request to exercise your rights by sending an email to the address below.
Access rights
The Company may verify whether Personal Data concerning you is being processed. If it is, you are entitled to access your Personal Data.
The Company will provide an electronic copy of the Personal Data currently being processed and may charge a reasonable fee for any additional copies. The data will be made available electronically if you request it.
The right to access Personal Data must not conflict with the rights and freedoms of others. If the request adversely affects the rights and freedoms of another person, or their rights, the Company may refuse to comply with the request or limit its ability to fulfil it.
Right to rectification
The Company is entitled to rectify inaccurate Personal Data. You are entitled to request that any incomplete Personal Data concerning you be corrected, taking into account the purpose of the processing.
Right to Erasure
The following reasons apply: (a) Personal Data are no longer required for the purpose for which they were collected or processed; (b) You withdraw consent and there is no legal basis for processing; (c) You object at any time, for a reason specific to your situation, to the processing of Personal Data concerning you that is based on legitimate interests pursued either by Us or by a third party; (e) Personal Data are unlawfully processed or f) Personal Data must be deleted to comply with the company's legal obligation.
This right does not apply where processing is necessary (a) to comply with a legal obligation requiring processing under European Union law or Member State law; or (b), to establish, exercise or defend legal rights.
Processing restrictions
If you are concerned about the accuracy of your Personal Data, you can ask the Company to limit the processing of your Personal Data.
If you request that Personal Data be restricted, it may only be stored if you give consent or in order to establish, exercise or defend legal rights, or to protect the rights of another natural person, or for reasons of significant public interest within the European Union or a Member state.
Right to data portability
If the processing is carried out by an automated system and is based on consent or a contract to which you are a party, you have the legal right to review your Personal Data that you have provided to the Company.
You are entitled to request that your Personal Data be transferred directly from the Company to another controller, if technically feasible. Your rights under the right of erasure are not affected by exercising your right to data portability. The right to data portability does not interfere with the rights or freedoms of anyone else.
Right to challenge
You have the right at any time to object to any use of Personal Data concerning you that is based on legitimate interests pursued by the Company or a third party. This includes profiling based solely on those legitimate interests. If we are able to demonstrate compelling legitimate grounds for processing Personal Data, we may continue doing so unless you can show that your rights, freedoms, or interests override those grounds, or unless the processing relates to the establishment, exercise or defence of legal rights.
Concerning direct marketing You have the right at any time to object to the processing of Personal Data concerning you.
Right to refuse consent
You may withdraw your consent for Us to process Personal Data about you at anytime. This will not affect the legality and lawfulness of any processing based on your consent before it was withdrawn.
You are entitled to lodge a complaint with the authority that supervises you.
You may lodge an appeal with a supervisory authority established by a member state to safeguard the fundamental rights of individuals in relation to the processing of Personal Data within the European Union.
The laws of the European Union and Member States may limit your rights in relation to Personal Data concerning you, as detailed in this section 13.
We will provide you with the requested information in accordance with the rights set out in section 13 of this agreement within a month of receiving your request. This period may be extended by up to two months, if necessary, depending on the nature of the request as well as the number of requests. Within one month of receiving your request, we will notify you of any extension, as well as the reasons for it.
Provided this is not contrary to the provisions of section 13 of the law, the information you request under your rights in section 13 will be made available free of charge. If the request is unjustified or excessive, particularly if repeated, We may charge a reasonable fee to cover the administrative costs of providing the information or taking the action requested. We may also decline to act.
If we have doubts regarding the identity of the person who submitted your request, the Company may ask for further information.